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1 Visual Merchandising and Store Design
сокр. VM+SD марк. "Вижуал Мерчендайзинг энд Стор Дизайн" (ежемесячный журнал, издающийся с 1922 г. и посвященный оформлению витрин и магазинов, маркетинговым стратегиям розничной торговли и т. п.)See:Англо-русский экономический словарь > Visual Merchandising and Store Design
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2 visual merchandising
марк. визуальный мерчендайзинг, оформления торгового места*, оформление места продажи* (деятельность по оформлению места продажи товара с целью стимулирования сбыта; включает в себя следующие элементы: выбор места торговой точки; оформление наружной рекламы или вывесок; внутренняя компоновка торговой площади; дизайн интерьера; расположение выставляемых товаров; упаковка, маркировка товаров; оформление ценников и т. д.)Creative visual merchandising that grabs the consumer's attention is the first rule in advertising. — Творческое оформление торгового места, захватывающее внимание потребителя, является первым правилом рекламы.
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3 VM+SD
См. также в других словарях:
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